AUGMENT DIGITAL FACILITIES SERVICES - LUXEMBOURG CITY
PROJECT MANAGER AND TECH TEAM LEADER 2022
For my senior capstone project, my class partnered with Augment, a facility management/AR company to create a marketing and business development strategy.
3D MODELING
For this project, we worked to bring Augment's brand to life through web-based AR that would be engaging to a general audience, as well as informative for future investors and clients.
Using Blender and Reality Composer, I made these models as one example to express Augment's identity in our marketing ideas. I did this by transforming their logo, the Penrose Triangle, into a building itself, and demystifying the illusion of the shape.
DELIVERABLES
At the end of the semester, our deliverables for Augment included: business card designs, post card designs, informational handouts, prototype AR implementation, and a more efficient business development strategy for Augment to make a lasting impression on future investors or interested clients.
AR IMPLEMENTATION
As a project manager and a member of the tech team, I focused a lot on the logistics of web-based AR and navigated how to make working prototypes that aligned with our proposed marketing strategies.
Part of Augment's initial prompt was for us to research and present our trials, errors, and best practices for developing and integrating AR. So after creating our 3D models and animations, we practiced image tracking and learned how to properly export and embed AR files onto a website.
